Powered soda, also known as energy drinks, has taken the beverage industry by storm. Consumers are increasingly seeking out these invigorating drinks for their purported benefits, including:
Benefit | Supporting Evidence |
---|---|
Improved energy levels | A study published in the "Journal of Applied Physiology" found that caffeine consumption increased time to exhaustion during exercise. |
Enhanced mental performance | A study conducted by the University of Northumbria found that caffeine improved attention and working memory. |
Increased physical endurance | A study published in the "International Journal of Sport Nutrition and Exercise Metabolism" suggested that caffeine supplementation can enhance endurance performance. |
The global powered soda market is projected to reach $90 billion by 2025, growing at a compound annual growth rate (CAGR) of 8.5%. Increasing consumer demand for convenience, energy, and flavor innovation is driving this growth.
Statistic | Source |
---|---|
$90 billion market size by 2025 | Statista |
8.5% CAGR | Grand View Research |
Primary drivers | Convenience, energy, flavor innovation |
Major brands such as Red Bull, Monster Energy, and Rockstar Energy Drink have all experienced tremendous success in the powered soda industry. Red Bull, in particular, has seen its global sales reach billions of dollars annually.
Quote: "Powered soda has revolutionized the way people consume energy. Were committed to providing our customers with the highest quality products to meet their ever-evolving needs." - Dietrich Mateschitz, co-founder of Red Bull
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